Free Small Business Marketing Checklist
A free marketing checklist for small business owners in Troy, IL and the surrounding area.
Written by Kara Bode, Digital Marketing & Automation Expert
With over a decade of experience, Kara helps small businesses build more effective marketing and customer systems.
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Marketing Checklist
Use this checklist whether you're launching from scratch or filling in missing pieces. Check off what's done — anything blank is costing you customers.
Google Business Profile
Are you visible on Google?
Website Basics
What is the goal of your website?
SEO Fundamentals
Are you being found on Google?
Email & SMS Marketing
Are customers coming back?
Review Generation
Are you building trust and ranking higher?
Social Media Foundations
Are you turning followers into customers?
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Are you getting paid faster?
Proposals & Contracts
Are you closing deals without the paperwork chase?
Appointment & Calendar Automation
Are you booking jobs without the back-and-forth?
Internal Team Notifications
Is your team always in the loop automatically?
Small Business Marketing Checklist FAQ
Common questions from small business owners about where to start with marketing and what to fix first.
What should a small business have in place before spending money on marketing?
A small business should have the basics in place first: a professional website, accurate Google Business Profile, clear service information, an easy way for customers to contact you, and a process for following up with leads.
How do I know if my small business marketing is working?
Look beyond likes and website traffic. Track whether your marketing is generating qualified inquiries, phone calls, appointments, and customers. Google Search Console, Google Business Profile insights, website analytics, and your lead records can help identify what's actually producing results.
What is the most important marketing tool for a small business?
There isn't one tool that works for every business. Your website, Google Business Profile, lead capture, follow-up, and customer communication systems should work together rather than relying on one marketing channel.
How can I get more customers from Google?
Start by making sure your business information is accurate, your Google Business Profile is complete, and your website clearly explains your services and service area. From there, SEO and ongoing local search optimization can help improve your visibility for relevant searches.
What should I fix first if my marketing isn't bringing in customers?
Start by identifying where customers are being lost. You may have a visibility problem, a website problem, a lead-capture problem, or a follow-up problem. The checklist is designed to help you identify those gaps before spending more money on marketing.
Not Sure Where to Start?
Book a free strategy call and we'll help you identify the highest-impact fixes for your business — no pressure, just honest recommendations.